Home Staging - A New Business Opportunity In Dubai?
Home Staging, as it's called in the US, or Home Doctoring if you're in the UK, is really a long established practice when preparing a house for sale. Traditionally, it's almost always a lived in home or property that's'staged'in preparation for a sale or open house viewing day.
The reason a house is staged is to produce it look fresh and inviting to interested individuals who come in for a viewing.In many real-estate markets worldwide, a realtor or consultant will always advice one to either stage a house yourself, or seek the services of proper home staging firms.
Yes, such a service may not be that familiar with residents and even real-estate agents here in the Abu Dhabi, and why should it be? You can find hardly any homes that are lived in for that long, that they need to be staged to market them.
In fact, it's radically different here. Properties and homes still have that fresh brick and paint smell whenever there's an open house. If indeed there even is such a thing as an open house! With many properties being bought out within a couple of hours of the launch announcements, it is still a virgin market for sure estate. But industry is changing, and there are many sought after projects which have been completed, lived in and most importantly, have become established communities to reside in.
The homes in these projects are what might benefit from Home Staging services. Such projects as Emaar's The Greens which feature apartments only, and projects including the Springs and The Lakes, which feature villas and town houses, are today going face to face with newer villas and apartments coming on the market.
Are these'older'structures really that old and lived in that they need Home Staging? Definately not it! they're around 4 to 5 years old, hardly what you will call'lived in '. Yet, as with all things nice and shiny that's the life-style here, it's not uncommon to find clients claim that they wish to buy into new projects only.
That is where there's a small Home Staging market opportunity. But wait, that actually isn't industry potential we're talking about here in this article...
Home Staging Newly Built Homes:
This is a different take on Home Staging, and could be best suitable for the unique real-estate market in Dubai and the UAE. Currently, as is witnessed by picking up a news paper, you will find apartments and villas getting completed and delivered at an incredible rate here. There is also no dearth of ready investors in addition to people that are re locating to this oasis to start of the lives. So why stage them in the very first place if everything sells without effort?
The reason we see an excellent business opportunity in staging newly built homes, is always to attract the eye of buyers who will be in a position to physically visit these completed projects and they might be a completely different perspective than when these were sold only from brochures and DVD videos earlier.
Consider some truths...
1) The Building is completed, but is in the middle of a development site, because other buildings and towers in the vicinity continue to be being completed over the next handful of years. - Will home buyers prefer a house here over a more peaceful locality?
2) In some recoverable format and on DVD a 389 sq foot studio apartment does not convey a genuine sense of space, after all, the tiny graphics used to denote beds and wardrobes always seem to match in perfectly in a drawing - not in true to life! So an adequately appointed interior decorator / Stager is needed to do up a studio apartment to convey an atmosphere of coziness, yet space and richness to the client. A clear studio is really a box and will not make the cut!
These are only some reasons how and why Home Staging is really a beneficial proposition for newly constructed homes.
Getting into the Home Staging Business:
Typically a Home Staging business either uses whats available in the home that's available, or posseses an inventory of furniture, and other home fittings that they rent out to a customer to spruce up a house for open house day.
This really is how Home Staging works... They come in, fix up the area, and then remove the gear that has been placed in.
Now, there's no way a Home Staging business would have the ability to cope up with having inventory for the large number of homes that are freshly'baked'here and coming online. So just how would a small property developer or interior decoration firm diversify in to the Home Staging scenario?
We saved the best tip for last! - By getting into a tie-up with Luxury goods, furniture giants and home electronics companies here.
Look at this - Among the primary reasons people are purchasing a home in Dubai and soon AbuDhabi, is that they're already sold on the lifestyle of the nation!
They're sold on the true luxury, the environment (social and climate) and have made a selection of wanting to reside here. The speculation phase of real-estate is soon visiting a finish and thankfully real home owners are arriving asking to purchase properties.
A Look At Car Loan Interest Rates
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What determines car loan interest rates?
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Just how to secure the very best car loan interest rates
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